Every weekend, The Sunday Telegraph reaches a combined audience of 3.5 million people throughout Great Britain. A circulation of about 710,000 copies (source: ABC April / Sep. 2003) reaches an up-market readership profile across the country. The Sunday Telegraph has an adult readership of over 2 million, and recently, readers of the Telegraph Magazine and the Sunday Telegraph Magazine spent £1.4 billion on clothing and accessories (source: TGI Oct 01 - Sept 02). The Telegraph's Saturday Travel section dominates the market and carries more travel advertising and editorial than any other quality newspaper. Within the last year Saturday and Sunday Telegraph readers spent £49 billion on holidays (source: TGI). The Saturday Daily Telegraph is also the leading quality daily newspaper for the property industry with more editorial and advertising than any other quality broadsheet.
The Daily Telegraph with an adult readership that totals 2,400,000 The Daily Telegraph is far ahead of the competition in the UK broadsheet market. The quality daily has more adult readers than its nearest competitor, and 84% do not read any other quality daily newspaper (source: NRS Jan - Dec 2002).
A prestigious, campaigning newspaper that has successfully adapted to the changing tastes of an increasingly diverse readership, The Daily Telegraph is a leader in many fields. Not only does the paper have more readers than any other quality daily, but it also has the highest number of ABC1 readers (2.1 million). More chairmen/chief executives and directors read the Business News pages of The Daily Telegraph on an average weekday, while more business people choose the Daily Telegraph when looking for a job than any other newspaper. What's more, The Daily Telegraph achieves a higher coverage of senior businessmen when bought in conjunction with the Financial Times (FT), than The Times in conjunction with the FT. |